LGDs are the future, despite the backlash

Mona Akhavi, CEO at VRAI, discusses the sustainability and quality of laboratory-grown diamonds, their place in the industry, and where VRAI sits in the landscape

“They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda,” said Alexander Lacik, CEO at Pandora, upon releasing the group’s first lab-grown diamond (LGD) collection. However, the global jewellery retailer went beyond releasing a single LGD range, it simultaneously announced that “mined diamonds will no longer be used in Pandora’s products”. 

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