Natural Diamond Council
The Natural Diamond Council (NDC) is the global authority and promotional organisation dedicated to shaping consumer perceptions and trade standards for natural diamonds. It collaborates with industry stakeholders—including retailers, miners, and trade bodies—to champion the value, provenance, and emotional resonance of mined diamonds. Jewellery Focus provides specialist coverage of the NDC’s influence on the UK trade, reporting on its marketing campaigns, campaign effectiveness, consumer research, sustainability messaging, education initiatives, and industry partnerships. Our trade-oriented analysis helps UK jewellers, diamond dealers, brand marketers, and supply-chain professionals understand how NDC initiatives shape buyer perceptions, support inventory strategies, elevate natural diamond storytelling, and influence competitive positioning in the luxury gemstone market.
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Jul- 2025 -23 JulyTrade Organisations
WFDB calls for united front to support natural diamonds
The World Federation of Diamond Bourses (WFDB) president Yoram Dvash has called for a united front in response to the growing market share of synthetic diamonds, which now account for more than 20% of global jewellery sales. According to the WFDB, the rapid growth of lab-grown diamonds is reshaping the…
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9 JulyTrade Organisations
Natural Diamond Council CEO steps down
Natural Diamond Council (NDC) chief executive David Kellie has announced he will step down at the end of 2025. Kellie’s departure follows the signing of the Luanda Accord, which commits more diamond producers to support the promotion of natural diamonds through funding. He has led the NDC for nearly seven…
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Apr- 2025 -7 AprilTrade Organisations
Natural Diamond Council launches The Diamond Learning Centre
The Natural Diamond Council has announced the launch of the not-for-profit, free Diamond Learning Center, a website aiming to engage jewellery salespeople at scale. The new offering aims to allow salespeople to be better informed and able to confidently and clearly distinguish the value propositions across natural diamonds, laboratory-grown diamonds,…
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Feb- 2025 -17 FebruaryEconomy
Average diamond price rose 2.7% in 2024
The average price of a diamond rose 2.7% to $2,360 (£1872) in 2024, according to data from the Natural Diamond Council (NDC). Furthermore, overall jewellery sales across all product segments grew 5.2% in 2024. Round diamonds still accounted for 82% of centre stones, oval cuts featured in 165 of engagement…
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Mar- 2024 -11 MarchTrade Organisations
Natural Diamond Council launches new platform
The Natural Diamond Council has announced the launch of a new platform; Real. Rare. Responsible. The platform is aimed to showcase the unique beauty and rarity of natural diamonds, and the ethical responsibility inherent within the global natural diamond industry. The launch comes after NDC’s global ambassador Lily James experienced…
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Dec- 2023 -5 DecemberRetailers
De Beers unveils changes to executive committee
De Beers Group has announced that David Prager, executive vice president and chief brand officer, and Ryan Perry, acting executive vice president of Strategy and Innovation, have decided to step down from their roles in 2024. Both Prager and Perry will continue to serve on the executive committee while overseeing…
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Sep- 2023 -18 SeptemberTrade Organisations
Natural Diamond Council launches new global campaign
The Natural Diamond Council (NDC) has announced the launch of its new global campaign, To Treasure Now and Forever. As part of the new campaign actress Lily James has signed on to be an ambassador for the brand. The new campaign aims to celebrate the versatility of natural diamonds and…
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Jun- 2023 -7 JuneTrade Organisations
WFDB partners with and invests in Natural Diamond Council
The World Federation of Diamond Bourses (WFDB) has announced a new partnership with the Natural Diamond Council (NDC) to support the growth of the industry. The company has also made initial financial investment, the WFDB will work together with the NDC to identify ways in which the “values of natural…
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Nov- 2022 -17 NovemberEconomy
Natural Diamond Council launches Assure 2.0 portal
The Natural Diamond Council has announced the launch of the new Assure 2.0 online portal. The updated portal aims to enable all purchasers of diamond verification instruments to browse through the directory, understand the features and analyse the results of the new series of Assure testing. The Assure 2.0 portal…
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Aug- 2022 -31 AugustEvents
Vicenzaoro September: Over a thousand exhibiting brands and top industry voices
Over a thousand exhibiting brands will be from 9th to 13th September at Vicenzaoro September, the international gold and jewellery show organised by Italian Exhibition Group (IEG) to be held at Vicenza Exhibition Centre accompanied by VO Vintage (9th – 11th September). Speakers at the next edition will include key figures from the industry. The authoritative voices of entrepreneurs, institutions, thought leaders and key global…
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