Natural Diamond Council
The Natural Diamond Council (NDC) is the global authority and promotional organisation dedicated to shaping consumer perceptions and trade standards for natural diamonds. It collaborates with industry stakeholders—including retailers, miners, and trade bodies—to champion the value, provenance, and emotional resonance of mined diamonds. Jewellery Focus provides specialist coverage of the NDC’s influence on the UK trade, reporting on its marketing campaigns, campaign effectiveness, consumer research, sustainability messaging, education initiatives, and industry partnerships. Our trade-oriented analysis helps UK jewellers, diamond dealers, brand marketers, and supply-chain professionals understand how NDC initiatives shape buyer perceptions, support inventory strategies, elevate natural diamond storytelling, and influence competitive positioning in the luxury gemstone market.
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Aug- 2022 -31 AugustEvents
Vicenzaoro September: Over a thousand exhibiting brands and top industry voices
Over a thousand exhibiting brands will be from 9th to 13th September at Vicenzaoro September, the international gold and jewellery show organised by Italian Exhibition Group (IEG) to be held at Vicenza Exhibition Centre accompanied by VO Vintage (9th – 11th September). Speakers at the next edition will include key figures from the industry. The authoritative voices of entrepreneurs, institutions, thought leaders and key global…
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Jun- 2022 -15 JuneProduct Launches
The ARI by Presidium
Verifying the origin of mounted diamonds has become a difficult yet important undertaking for the jewellery industry. Laboratory-grown diamonds are prevalent. Identification can be hard. Combine these factors with the often small sizes of stones and the limited testing options due jewellery settings – it is enough to challenge even…
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14 JuneNews
First diamond verification showcase to take place in London
The London Diamond Bourse in collaboration with the Natural Diamond Council will be hosting the first ever London Assure Showcase of diamond verification instruments. The event will take place in London and will run from June 20 until July 29. The six-week event will take place at the London Diamond…
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Mar- 2022 -11 MarchManufacturers
Alrosa suspends Natural Diamond Council membership
The Natural Diamond Council (NDC) has announced that Alrosa has stepped down from the board and will cease all financial contributions to the organisation amid the ongoing crisis in Ukraine. The NDC said its board of directors of the Natural Diamond Council received Alrosa’s decision to suspend its membership last…
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Jan- 2022 -20 JanuaryRetailers
De Beers Group executive vice president to step down
De Beers Group has announced that Stephen Lussier, its executive vice president for Brands and Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after serving 37 years with the company. Lussier will continue to contribute to De Beers as a strategic advisor and will continue…
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Dec- 2021 -22 DecemberTrade Organisations
RJC partners with Natural Diamond Council on global sustainability campaign
The Responsible Jewellery Council (RJC) has partnered with The Natural Diamond Council (NDC) on a new global sustainability campaign ‘Thank You, By the Way’. The campaign, which also includes the Gem Jewellery Export Promotion Council (GJEPC), aims to show the impact that consumer purchases have on producing countries and local…
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Sep- 2021 -30 SeptemberTrade Organisations
The Natural Diamond Council expands Assure program
The Natural Diamond Council (NDC) has announced the expansion of its Assure program which was designed to protect consumers and safeguard the supply chain by supporting Diamond Verification Instrument manufacturers. The goal of this initiative is to maintain consumer confidence in the diamond jewellery industry. The program was first launched…
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29 SeptemberManufacturers
Opsydia technology advances to secure identity of melee diamonds
Diamond security specialist, Opsydia, has revealed its subsurface laser technology can now place permanent identifiers in melee diamonds without affecting their surface polish. The firm said that diamonds that are just 0.5 millimetres in diameter can have an alphanumeric sequence, coded shape or logo placed beneath their surface to create…
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27 SeptemberTrade Organisations
NDC expands Diamond Verification Instrument testing programme
The Natural Diamond Council (NDC) has announced an expansion to its ‘Assure Program’ for the testing of Diamond Verification Instruments (DVIs). Designed to maintain consumer confidence in the diamond jewellery industry, the programme aims to “protect consumers” and “safeguard” the natural diamond supply chain by supporting DVI manufacturers. First launched…
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9 SeptemberProduct Launches
NDC launches second ‘For Moments Like No Other’ campaign
The Natural Diamond Council (NDC) has launched its second global ‘For Moments Like No Other’ campaign in collaboration with actress Ana de Armas. The campaign was released in tandem with an 11-piece diamond jewellery collection on 8 September 2021. Worn by de Armas, global ambassador at the NDC, the collection…
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