Natural Diamond Council
The Natural Diamond Council (NDC) is the global authority and promotional organisation dedicated to shaping consumer perceptions and trade standards for natural diamonds. It collaborates with industry stakeholders—including retailers, miners, and trade bodies—to champion the value, provenance, and emotional resonance of mined diamonds. Jewellery Focus provides specialist coverage of the NDC’s influence on the UK trade, reporting on its marketing campaigns, campaign effectiveness, consumer research, sustainability messaging, education initiatives, and industry partnerships. Our trade-oriented analysis helps UK jewellers, diamond dealers, brand marketers, and supply-chain professionals understand how NDC initiatives shape buyer perceptions, support inventory strategies, elevate natural diamond storytelling, and influence competitive positioning in the luxury gemstone market.
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Aug- 2021 -3 AugustFeatures
LGDs are the future, despite the backlash
“They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda,” said Alexander Lacik, CEO at Pandora, upon releasing the group’s first lab-grown diamond (LGD) collection. However, the global jewellery retailer went beyond…
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Jul- 2021 -14 JulyRetailers
Roxanne Rajcoomar-Hadden and NDC launch academy
British jeweller Roxanne Rajcoomar-Hadden has joined forces with the Natural Diamond Council (NDC) to launch the RRH Diamond Academy. The academy was established as a mentoring and networking programme to help ten emerging designers from diverse backgrounds break into the fine jewellery industry. Applications will be evaluated by a judging…
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May- 2021 -20 MayTrade Organisations
Natural Diamond Council partners with Chow Tai Fook Jewellery Group
The Natural Diamond Council has announced a strategic partnership with Chow Tai Fook Jewellery Group (Chow Tai Fook). The partnership will aim to introduce the Chinese consumers, especially the younger generation, to natural diamonds through the use of diverse communication channels and accessible digital content, as well as the provision…
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12 MayTrade Organisations
Jewellery bodies urge Pandora to retract LGD narrative
A clutch of leading jewellery organisations have come together to call upon Pandora to retract its stance regarding lab-grown diamonds (LGDs). The bodies have urged the Danish jewellery brand to “market LGDs responsibly”, and take back its “false and misleading narrative” surrounding the ethical superiority of LGDs. The participants of…
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Jan- 2021 -27 JanuaryEvents
NDC partners with Lorraine Schwartz on new diamond initiative
The Natural Diamond Council (NDC) has partnered with US jewellery designer, Lorraine Schwartz, for its Emerging Designers Diamond Initiative. The partnership will allocate $1m (£729,865) into programmes, which will provide opportunities for designers from the Black, Indigenous, People of Colour (BIPOC) community. The initiative’s goal is to expand the number…
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Nov- 2020 -19 NovemberDesigners
Andre Michael unveils alphabet diamond pendant collection
Andre Michael jewellery has launched an alphabet diamond pendants collection for the festive season. The jeweller said it comes as an increasingly wide choice of first names in the UK has led to an increased demand for lettering across the alphabet. In addition, the holiday 2020 trends report from the…
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Sep- 2020 -17 SeptemberTrade Organisations
Natural Diamond Council launches celebrity campaign
The Natural Diamond Council (NDC) has announced the launch of its first ever celebrity campaign, which will be fronted by actress Ana de Armas. De Armas most recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No…
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7 SeptemberEvents
Second NAJ Live takes place
The second digital NAJ Live took place last week (27 August) with more than 100 attendees signing up to hear from Patricia Law FIRV, Lucy Cripps and Jill Newman under the theme of ‘trending’. In the latest edition of the industry show, Jill Newman, editor at large for the Natural…
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Jun- 2020 -3 JuneCoronavirus
Diamond markets begin to regain traction
Diamond trading is once again starting to regain traction, according to the latest data from diamond group Rapaport. Its latest report revealed that polished prices were stable in May despite “minimal” trading, with business limited to online platforms. The latest RapNet Diamond Index for 1-carat diamonds also rose 0.2% during…
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2 JuneInternational
DPA rebrands as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled its rebranding to ‘Natural Diamond Council’ (NDC) with a new consumer facing identity and digital platform called ‘Only Natural Diamonds.’ As an industry authority, the NDC said it will continue to “invest in advertising globally but will also become the go-to digital publisher…
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