Product Launches

NDC launches second ‘For Moments Like No Other’ campaign

The campaign was released in tandem with an 11-piece diamond jewellery collection on 8 September 2021

The Natural Diamond Council (NDC) has launched its second global ‘For Moments Like No Other’ campaign in collaboration with actress Ana de Armas.

The campaign was released in tandem with an 11-piece diamond jewellery collection on 8 September 2021.

Worn by de Armas, global ambassador at the NDC, the collection was created by Brooklyn-based jewellery designer Malyia McNaughton.

Available for online purchase, the pieces are also “being interpreted by retailers globally for the holiday season”.

David Kellie, CEO at the council, said: “It was a privilege to work alongside Malyia and see how she applied her unique sensibility in interpreting the confluence of the season’s most prevailing diamond jewelry trends – gender fluidity, heavy metal chains, and the marquise cut – with the essence of ‘Love Life’. 

“The resulting original and modern collection has inspired and mobilised major manufacturers and NDC’s retailer network to carry or create versions of these IP-protected designs as they prepare themselves for the holiday season and beyond.”

De Armas added: “I hope this campaign brings joy and hope to everyone. I hope that it inspires people to love stronger, to enjoy every minute and cherish the moments of happiness with their loved ones. 

“It was an amazing experience working with this incredible team and I couldn’t be happier to be working again with the Natural Diamond Council.”

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