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Loveness Lee launches the ‘Alphabet Collection’

Each unisex pendant is handcrafted in London and sustainably made with certified recycled sterling silver, locally sourced materials, and then finished in a choice of argenti silver or 18ct gold plating

Independent jewellery brand Loveness Lee, has announced the launch of the “Alphabet Collection”, a handcrafted 26-piece assembly of letter pendants.

Each unisex pendant is handcrafted in London and sustainably made with certified recycled sterling silver, locally sourced materials, and then finished in a choice of argenti silver or 18ct gold plating.

Prices range from £115 to £135 and will be available in store and online. The brand was founded in 2017 and in 2019 opened its first flagship store at central London’s OXO Tower Wharf on the Southbank.

Loveness Lee, founder and creative director, said: “The Alphabet collection is something that has been subconsciously brewing for a number of years now. Being a jewellery designer and maker, creating personalised pieces for my close friends and family is something that brings me joy.

“The most popular request is often a version of someone’s initials in our brand’s signature texture and so I thought it was time for everyone to enjoy these little charms.”

She added: “Jewellery is something that is simultaneously personal yet universal – I love how it can have a unique meaning to each person and the Alphabet Collection is a kind of a reflection of that.”

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