Andre Michael jewellery has launched an alphabet diamond pendants collection for the festive season.
The jeweller said it comes as an increasingly wide choice of first names in the UK has led to an increased demand for lettering across the alphabet.
In addition, the holiday 2020 trends report from the Natural Diamond Council has reportedly highlighted a trend for “meaningful, personalised” jewellery featuring lettering.
The report stated that presenting diamond letters in a “range” of shapes and sizes, holds a “sentimental quality” that makes for highly personalised gifting.
The Hatton Garden-based diamond manufacturer said: “The Alphabet Diamond Pendants reflect a strong trend in the market for more personalised gifting.
“We have a good stock of all the available letters in attractive designs created in-house at highly competitive prices, and can offer fast delivery to retailers. The pendants are a perfect personalised gift in these challenging times.”
The pendants fall between 9-18 carat gold and platinum with the nine-carat pendants starting at £79 each.