Indria Scott has been named as the new face of De Beers Group’s ReSet Collective campaign.
The “eco-conscious” model will front the campaign that will showcase five pendants created to celebrate sustainability in the diamond industry.
The ReSet Collective includes five leading US jewellery designers – Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco – who visited Botswana late last year as part of De Beers’ joint venture partnership, Debswana.
The collection of pendants will be auctioned by Sotheby’s in an online sale, open for bidding from 10 to 17 December.
Scott said: “I’m thrilled to be part of the new ReSet Collective campaign with De Beers Group. This collective of independent female designers has been so inspiring to me.
“Each of their stunning designs tells its own unique story about the important positive impact that diamonds help create for the people and wildlife of Botswana.”
She added: “It’s important for me to work with brands that are aligned with my own values and convictions, and De Beers’ support for the communities where it operates shows that it is possible to wear something beautiful while giving back.
“With the profits of these pieces going to the NAACP LDF and Stepping Stones International in Botswana, I’m especially proud to be involved.”