The jeweller said that 20% of the proceeds sold between 25 November and 1 December will go to the non-profit organisation, whose aim is to grant access to clean and reliable water across sub-Saharan Africa.
The campaign will reportedly apply to all collections site-wide, including the jewellers’ new “ready-to-wear” engagement rings, “made-to-order” wedding bands and hand-crafted silver accessories.
Arabel Lebrusan, founder and designer of the brand said: “This Christmas, we’re asking people to make at least one sustainable purchase,” says the brand’s award-winning. It’s no secret that human life is exploited and fragile ecosystems devastated at the hands of fast fashion brands and large corporations.
“Now, with the spread of COVID-19 thrown into the mix, it’s more crucial than ever before to support small brands with green principles.This Black Friday, we’re offering shoppers the opportunity to give the gift of water, support an independent business and share the joy of beautiful ethical jewellery, all at the same time.”
Lebrusan Studio has been donating to The Water Project since 2015.
She added: “We want to aid those without access to safe water in Sub-Saharan Africa, with our attention honed primarily on Sierra Leone.
“Sierra Leone suffered 11 years of civil war, fuelled largely by feuds over the diamond mining industry and the trafficking of blood diamonds,” the brand explains. “As an ethical jeweller we feel that it is now our responsibility to right these wrongs.”