Fast fashion

80% of Gen Z ditch fast fashion jewellery, Azora finds

Eight in 10 Gen-Z consumers now shop exclusively for everyday or investment pieces, according to a survey from demi-fine brand Azora. The nationwide survey found that 25–34-year-olds buy jewellery nearly four times more often than those aged 65+, yet they favour quality over quantity and versatility over trend. The research…

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Start small with sustainability

There can be no doubt that the world is under enormous environmental and social pressure, and we all need to act now to reduce our collective impact and protect the planet for future generations. I believe this change will come if we each take personal responsibility for our actions and…

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Interview: Jennifer Georgeson, founder and CEO of So Just Shop

So Just Shop is a jewellery, accessory and homeware marketplace working directly with women-led artisans from some of the most vulnerable communities around the globe. Jewellery Focus sat down with the business’ founder and CEO, Jennifer Georgeson, to discuss empowering women, sustainability in business and navigating the difficulties resulting from…

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Lebrusan Studio announces charity fundraising

Jewellery brand Lebrusan Studio has announced its plan to raise funds for The Water Project over the Black Friday weekend. The jeweller said that 20% of the proceeds sold between 25 November and 1 December will go to the non-profit organisation, whose aim is to grant access to clean and…

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Pearl farmers and the climate change fight

As shelter-in-place orders are lifted and clothing, jewellery and other fashion industry companies cautiously head back to work, experts predict the Covid-19 pandemic will convince industry leaders to join the fight on climate change. One CEO hopes a global drop in CO₂ emissions along with the inspiring story of ocean-loving…

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Is gold jewellery coming back in style in 2020

Not all that glistens is gold, but when it comes to the jewellery industry, gold pieces have cemented its lifetime mark in the fashion landscape. Jewellery is a transformative accessory that can elevate any outfit or style – be it to add a bold touch to minimalistic ensembles or support…

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Boohoo more valuable than M&S – a sea-change encapsulated

From a purely journalistic standpoint it is now a de facto cliché to refer to Marks and Spencer as the “high street bellwether”, yet that is the status it has held for so many decades. The once mighty monolith was the first British retailer to reach a market capitalisation of…

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Jewellery brand for “professional women” launches online

A jewellery line which promises to offer “functional” fine jewellery to “professional women” has launched online. Family-run Feder Jewellery creates handmade pieces to match women’s wardrobe essentials, making the jewellery buying process easier. Inspired by his wife, CEO Ben Feder structures his creations around the clothes that professional women wear…

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Gecko to showcase new season ranges at Spring Fair

Leading jewellery supplier Gecko are delighted to announce that they will be showcasing seven collections at the Jewellery & Watch Show Birmingham. Gecko’s new season ranges (catering across the board for men, women and children) arrive from best-selling brands Fiorelli, Fred Bennett, D for diamond and not to be missed collections…

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