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First diamond verification showcase to take place in London

The purpose of the assure Showcase is to ‘promote usage of Diamond Verification Instruments in the UK by facilitating a space for retailers, jewellers, and trade participants to learn about instruments and interact with the manufacturers’

The London Diamond Bourse in collaboration with the Natural Diamond Council will be hosting the first ever London Assure Showcase of diamond verification instruments.

The event will take place in London and will run from June 20 until July 29. The six-week event will take place at the London Diamond Bourse, 100 Hatton Garden, London, EC1N 8NX and will aim to “enable members of the diamond and jewellery trade the opportunity to try many of the diamond verification instruments available today.”

The council said the purpose of the Assure Showcase is to “promote usage of Diamond Verification Instruments in the UK by facilitating a space for retailers, jewellers, and trade participants to learn about instruments and interact with the manufacturers.

Lisa Levinson, head of marketing and communications UK, Natural Diamond Council, said: “The first ever Assure Showcase in London is a unique opportunity for jewellery designers, retailers, designer-makers, valuation professionals and trade participants to learn about Diamond Verification Instruments. Make sure you verify your natural diamonds as a part of your daily routine to protect your customers and your business.”

Alan Cohen, president, London Diamond Bourse, added: “The natural diamond business revolves around consumer confidence. This confidence is rooted in the integrity of the supply chain. An enormous part of this confidence building is to verify and guarantee the nature of our product. It is important that jewellers test and verify their diamonds.”

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