Millennials
Millennials represent a key consumer group for the UK jewellery industry, driving demand for ethical sourcing, personalisation, and digital-first retail experiences. Their values and buying behaviours continue to reshape how jewellers market, design, and sell. Jewellery Focus explores millennial-driven trends across the trade, from lab-grown diamond adoption and bespoke services to social commerce, branding strategies and sustainability expectations. Our reporting helps jewellers, designers, and suppliers tailor their offerings and communications to engage this influential and experience-led demographic.
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Apr- 2025 -22 AprilRetailers
80% of Gen Z ditch fast fashion jewellery, Azora finds
Eight in 10 Gen-Z consumers now shop exclusively for everyday or investment pieces, according to a survey from demi-fine brand Azora. The nationwide survey found that 25–34-year-olds buy jewellery nearly four times more often than those aged 65+, yet they favour quality over quantity and versatility over trend. The research…
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3 AprilFeatures
The Gen Z and millennial luxury shoppers demanding exceptional service
Consumer shopping preferences often mirror bigger themes at play, whether that’s conversations around the environment and sustainability or budget concerns and cost-of-living constraints. Often, these preferences and non-negotiables change from generation to generation and depend on the product category. For Gen Z and millennial shoppers, quality, sustainability and security are…
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Jan- 2023 -11 JanuaryDesigners
Fable and Mirth launches first handmade collection
Jewellery designer and homeware retailer Fable and Mirth has launched its first handmade jewellery collection. The collection was inspired by the 1960s when people designed jewellery to “stand out and make a statement”. The line is made up of a number of earrings and has been hand-produced with sustainable materials…
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Aug- 2022 -31 AugustFeatures
Lily Arkwright: a perfect time for engagements
What have Lily’s Arkwright’s sales looked like so far this year? As we continue to execute our five-year strategy, we are pleased with the brilliant sales results we have seen. With the wedding industry booming this year, it is fantastic to see the results we have achieved off the back…
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Dec- 2021 -8 DecemberUncategorized
The future of luxury jewellery
Keeping up with the changing moods and values of consumers can be a challenge for jewellery businesses, particularly since the pandemic acted like an accelerator for changes in consumer buying habits and values. Dr. Federica Carlotto, Program Director for the MA in Luxury Business at Sotheby’s Institute of Art, London,…
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Aug- 2021 -3 AugustFeatures
LGDs are the future, despite the backlash
“They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda,” said Alexander Lacik, CEO at Pandora, upon releasing the group’s first lab-grown diamond (LGD) collection. However, the global jewellery retailer went beyond…
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Oct- 2020 -1 OctoberFeatures
The new ‘conscious consumer’ and how brands can impress them
Locking down the world for months was bound to leave a lasting legacy on society. One of the most positive outcomes is the increased awareness of our impact on the environment. Carbon emissions fell drastically, the water in Venice ran clear and wild animals began to roam in locked-down cities[1].…
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Aug- 2020 -20 AugustE-Commerce
Two-thirds of consumers look for ethical features in online purchases
Some 64% of UK and Irish consumers are now “actively looking” for ethical or sustainable features when making a purchase, according to new research by PFS and LiveArea. A further 76% of consumers felt that online retailers and brands have an “obligation” to protect, conserve and benefit” the environment, reflecting…
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20 AugustDesigners
Diamonds capture luxury market share, says De Beers
Diamonds have an increased potential to “capture the luxury market share”, according to the third instalment of De Beers’ Diamond Insight Flash Report series. The series of reports aims to look at the consumer perspective on diamonds, and how it continues to evolve following the pandemic. The latest report includes…
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Jul- 2020 -8 JulyFeatures
How Amazon can help the jewellery industry to shine
With Covid-19 shutting down the high street, many jewellery businesses have turned to online retail to survive. Even as shops begin to open their doors, social distancing measures mean that footfall is unlikely to be on the level it was pre-pandemic. But since two thirds of consumers begin their online…
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