Millennials

Weddings post-Covid-19 – What they will look like

Nearly 250,000 weddings take place in the U.K. every year but if there’s one thing newly engaged couples won’t be…

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UK consumers want ‘more opportunities’ to support local businesses

Some 54% of UK consumers said they would like more opportunities to support local businesses during the current ongoing lockdown,…

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How to market jewellery to a younger demographic – What to know

Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their…

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Nicholas Wylde announces plans for newly redesigned website

Independent jewellery retailer, Nicholas Wylde, has announced that his team are working towards the launch of a new website, as…

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The importance of internships and apprenticeships in the jewellery industry

It’s no secret that recruitment is a challenge. Over two-thirds (68%) of UK employers say they have struggled to find…

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Targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several…

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Why sustainability is the key to targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several…

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What do changing gender norms mean for the jewellery industry?

After a January that lasted about a decade, it feels like we’ve raced through the year and collided into spring…

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How the jewellery industry can sparkle online

The watch and fine jewellery industry continues to sparkle. According to a report from McKinsey, annual global sales are expected…

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The environmental impact of diamonds

The millennial generation is taking positive steps to fall on the right side of history when it comes to some…

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