Millennials
Millennials represent a key consumer group for the UK jewellery industry, driving demand for ethical sourcing, personalisation, and digital-first retail experiences. Their values and buying behaviours continue to reshape how jewellers market, design, and sell. Jewellery Focus explores millennial-driven trends across the trade, from lab-grown diamond adoption and bespoke services to social commerce, branding strategies and sustainability expectations. Our reporting helps jewellers, designers, and suppliers tailor their offerings and communications to engage this influential and experience-led demographic.
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Jul- 2020 -6 JulyTips
Weddings post-Covid-19 – What they will look like
Nearly 250,000 weddings take place in the U.K. every year but if there’s one thing newly engaged couples won’t be promising this 2020, it’s “I do.” Under some circumstances, weddings with brigades of up to 30 people will now be permitted to take place in England starting July 4. But…
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Jun- 2020 -1 JuneCoronavirus
UK consumers want ‘more opportunities’ to support local businesses
Some 54% of UK consumers said they would like more opportunities to support local businesses during the current ongoing lockdown, such as being able to purchase vouchers in exchange for future goods. The findings come from new research published by ActLocal.co and VCCP Ignite, who also found that 63% of…
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Feb- 2020 -5 FebruaryTips
How to market jewellery to a younger demographic – What to know
Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their relationship with jewellery. Major outlets posit that the younger generation is killing the diamond industry just as they are destroying the housing market and casual chain restaurants. But this is…
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Nov- 2019 -13 NovemberDesigners
Nicholas Wylde announces plans for newly redesigned website
Independent jewellery retailer, Nicholas Wylde, has announced that his team are working towards the launch of a new website, as well as an “exclusive collection aimed at millennials”. The jeweller, who specialises in unique and bespoke pieces, announced that his media team are gearing up for the launch of their…
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Sep- 2019 -10 SeptemberAdvice
The importance of internships and apprenticeships in the jewellery industry
It’s no secret that recruitment is a challenge. Over two-thirds (68%) of UK employers say they have struggled to find workers with the skills they need, according to a recent report (source: Edge). Attracting and retaining skilled talent is a difficult task for any industry, but is perhaps felt more…
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Jul- 2019 -30 JulyAdvice
Targeting millennial jewellery shoppers
Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So,…
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8 JulyAnalysis
Why sustainability is the key to targeting millennial jewellery shoppers
Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So,…
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May- 2019 -13 MayFeatures
What do changing gender norms mean for the jewellery industry?
After a January that lasted about a decade, it feels like we’ve raced through the year and collided into spring with its promise of longer days, lighter moods and renewed energy. With spring comes the Met Gala, held on the first Monday of May, which punctuates the time of year…
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Apr- 2019 -18 AprilFeatures
How the jewellery industry can sparkle online
The watch and fine jewellery industry continues to sparkle. According to a report from McKinsey, annual global sales are expected to grow at a healthy rate of 5 to 6% each year, totaling €250bn (£213bn) by 2020. Moreover, jewellery sales in particular are growing at a faster rate than any…
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Mar- 2019 -8 MarchAnalysis
The environmental impact of diamonds
The millennial generation is taking positive steps to fall on the right side of history when it comes to some of the most unethical, destructive or unscrupulous trends facing our planet in the 21st Century. It appears in all kinds of guises, and is met with varying levels of scepticism…
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