Analysis
Why sustainability is the key to targeting millennial jewellery shoppers
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2018/03/woman-3040029_1920-e1516961413756-780x470.jpg)
Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise.
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