Gen Z

80% of Gen Z ditch fast fashion jewellery, Azora finds

Eight in 10 Gen-Z consumers now shop exclusively for everyday or investment pieces, according to a survey from demi-fine brand Azora. The nationwide survey found that 25–34-year-olds buy jewellery nearly four times more often than those aged 65+, yet they favour quality over quantity and versatility over trend. The research…

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The Gen Z and millennial luxury shoppers demanding exceptional service

Consumer shopping preferences often mirror bigger themes at play, whether that’s conversations around the environment and sustainability or budget concerns and cost-of-living constraints. Often, these preferences and non-negotiables change from generation to generation and depend on the product category. For Gen Z and millennial shoppers, quality, sustainability and security are…

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UK consumer confidence drops to new low in February

UK consumer confidence slipped to a new low of -37 in February, amid the worsening state of the economy. According to the latest BRC-Opinium Consumer Sentiment Monitor, the economy worsened for the fifth consecutive month, down from -34 in January. The BRC reported that even Gen Z, despite being the…

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Vickisarge unveils new flagship store

Costume jeweller Vickisarge has announced the launch of its new flagship store on 12 Kensington Church Street. The 1300 sq. ft. space includes a disco-inspired retail floor, a jeweller’s workshop, and the Vickisarge Archive. The store is helmed by the new owners of the brand, jewellery designer and Vicki Sarge’s…

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Fable and Mirth launches first handmade collection

Jewellery designer and homeware retailer Fable and Mirth has launched its first handmade jewellery collection. The collection was inspired by the 1960s when people designed jewellery to “stand out and make a statement”. The line is made up of a number of earrings and has been hand-produced with sustainable materials…

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How to create a jewellery brand with purpose at its core

We have never lived in a more exciting time for purpose. The rise of social impact brands is transforming the landscape of business, with consumers increasingly looking for brands who put purpose before profit and align with the values and issues that matter most to them. The Trust Barometer reports…

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RJC partners with Paola De Luca on sustainability programme

Responsible Jewellery Council (RJC) has announced a new collaboration with luxury analyst Paola De Luca, to deliver three complementary course programmes about sustainability, recycling and responsible materials management to jewellery designers around the world. The webinar modules, endorsed by the RJC, will take place on 20 October, 3 November and…

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De Beers invests in Gemist

De Beers has invested in Gemist, an online jeweller that allows customers to create their own customised jewellery through its website The site also enables customers to try on their designed pieces at home before confirming the purchase.  Customers are provided with an array of stones, metal and settings to…

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Targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So,…

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Why sustainability is the key to targeting millennial jewellery shoppers

Millennials have been called a generation of industry-killers. The buying trends of this iconoclastic age group have severely dented several industries, including beer, napkins and mayonnaise. The spending power (or, more importantly, non-spending power) of millennials shouldn’t be underestimated. Forbes declared them the generation with the highest buying potential. So,…

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