Gen Z
Gen Z is emerging as a key consumer group reshaping the UK jewellery market with its values-driven approach to style, sustainability, and digital engagement. This coverage explores how jewellers, designers, and brands are adapting to the expectations of this generation — from ethical sourcing and inclusive design to social media marketing and experiential retail. Jewellery Focus provides in-depth analysis of Gen Z’s purchasing habits, brand perceptions, and influence on product development, helping industry professionals align strategies with evolving generational demand.
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Jun- 2019 -13 JuneAnalysis
The potential of the US and Canada for jewellery retailers and brands
There are glittering prizes in reach for UK jewellery brands and retailers that tap into the growing demand from younger shoppers worldwide to purchase luxury jewellery online. The opportunities are coming into clear focus as consumers, particularly those belonging to Gen Z (those born after 1995), become increasingly receptive to…
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Apr- 2019 -18 AprilFeatures
How the jewellery industry can sparkle online
The watch and fine jewellery industry continues to sparkle. According to a report from McKinsey, annual global sales are expected to grow at a healthy rate of 5 to 6% each year, totaling €250bn (£213bn) by 2020. Moreover, jewellery sales in particular are growing at a faster rate than any…
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Sep- 2018 -13 SeptemberEconomy
Gen Z and millenials now account for two-thirds of global diamond demand, says De Beers
The millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales totalling $82 £(£62.8bn) in 2017, according to data published by De Beers Group. De Beers’ latest Diamond Insight Report found that millennials, those currently aged 21 to 39, represent 29% of the world’s population…
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Apr- 2018 -10 AprilFeatures
Generation Z – the next wave of jewellery consumers
Jewellery brands have spent the best part of a decade coming to terms with the Millennial consumer. Sons and daughters of the baby boomer generation, they were vastly different to what had came before them in terms of tastes and habits, and brands scrambled to adapt to new preferences in…
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