Gen Z and millenials now account for two-thirds of global diamond demand, says De Beers

De Beers’ latest report highlighted key similarities and differences between millennials and Gen Z generations which may have implications for diamond brands and retailers

The millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales totalling $82 £(£62.8bn) in 2017, according to data published by De Beers Group.  

Back to top button