Millennials
Millennials represent a key consumer group for the UK jewellery industry, driving demand for ethical sourcing, personalisation, and digital-first retail experiences. Their values and buying behaviours continue to reshape how jewellers market, design, and sell. Jewellery Focus explores millennial-driven trends across the trade, from lab-grown diamond adoption and bespoke services to social commerce, branding strategies and sustainability expectations. Our reporting helps jewellers, designers, and suppliers tailor their offerings and communications to engage this influential and experience-led demographic.
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Jan- 2019 -16 JanuaryAnalysis
The generation gap in contemporary jewellery
Over the last nine years I’ve been working with independent professional jewellers in London, providing training in CAD for jewellery manufacturing. While many of my students and colleagues would classify themselves as fine jewellers, there are many more who classify themselves as jewellery designer-makers. Whether they come from the 50-year-old…
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Sep- 2018 -13 SeptemberEconomy
Gen Z and millenials now account for two-thirds of global diamond demand, says De Beers
The millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales totalling $82 £(£62.8bn) in 2017, according to data published by De Beers Group. De Beers’ latest Diamond Insight Report found that millennials, those currently aged 21 to 39, represent 29% of the world’s population…
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Aug- 2018 -13 AugustFeatures
How pearls made their high fashion comeback
No longer just for old aunties, royalty and your granny, pearls are reinvented by fashion and fine jewellery designers using them in cool and contemporary ways from duo pearl earrings to triple pearl rings. Who do we thank for this new style? Chanel and Lagerfeld in 2012 both turned their…
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Jul- 2018 -3 JulyFeatures
Would you buy lab-grown diamond jewellery?
“Synthetic diamonds will never replace a natural diamond,” says Leonard Zell, Jewellery Focus’ own columnist and a specialist in jewellery sales training, with a chuckle. “I can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.” Zell’s remarks are…
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Jun- 2018 -22 JuneRetailers
Millennials ‘prefer real world over online’ despite high street issues
Millennials prefer to shop in store rather than online despite high street businesses’ problems, a study has shown. The fashion retail barometer, compiled by emotion analytics firm Adoreboard and survey platform OnePulse, explored brand rankings and off-line vs online preferences, revealing 49% of millenials prefer to shop for clothes in…
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May- 2018 -23 MayRetailers
Forevermark unveils Millennial focused retail store in China
Forevermark, a diamond brand owned by De Beers, has launched Libert’aime, a new Millennial focused store at HKRI Taikoo Hui in Shanghai, China. The group said the store has been created to “celebrate the spirit of a new generation of women who are strong, unique, and authentic”, and offers diamond…
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Apr- 2018 -10 AprilFeatures
Generation Z – the next wave of jewellery consumers
Jewellery brands have spent the best part of a decade coming to terms with the Millennial consumer. Sons and daughters of the baby boomer generation, they were vastly different to what had came before them in terms of tastes and habits, and brands scrambled to adapt to new preferences in…
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Mar- 2018 -7 MarchFeatures
A question of integrity
The Responsible Jewellery Council (RJC) has in recent years positioned itself as a leader for responsible business in the jewellery industry, but a piece of research published in February by the non-governmental human rights organisation, the Human Rights Watch (HRW), takes issue with the RJC’s governance, standards, and certification systems.…
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Feb- 2018 -8 FebruarySponsored
Picchiotti: 50 years of style
Picchiotti was born in Valenza, a quiet town enveloped in the lush and fragrant vine-covered hills of Piedmont and renowned for its meticulous hand-craftsmanship of precious gem-set jewelry, into a family of pharmacists. His lack of enthusiasm and aptitude for the family profession prompted Giuseppe’s father to ask the director…
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Jan- 2018 -24 JanuaryRetailers
Luxury jewellery sales will be driven by “influence through emotion” in 2018
The ‘influential power of emotion’ will increasingly drive luxury jewellery sales in 2018, according to Positive Luxury in its 2018 Predictions Report. Positive luxury, a company that partners with luxury retailers to promote sustainability, has released a report detailing their predictions for 2018 in which it states “influence through emotion”…
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