Retailers

Forevermark unveils Millennial focused retail store in China

The opening marks the group’s 1,000th store in China, and comes as the brand celebrates its 10-year anniversary in the country

Forevermark, a diamond brand owned by De Beers, has launched Libert’aime, a new Millennial focused store at HKRI Taikoo Hui in Shanghai, China.

The group said the store has been created to “celebrate the spirit of a new generation of women who are strong, unique, and authentic”, and offers diamond jewellery range that has been designed with “a young, fashion-forward self-purchasing consumer in mind”.

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