Would you buy lab-grown diamond jewellery?

De Beers, the world’s best-known miner and producer of natural diamonds for over 125 years, has announced a new lab-grown diamond range set for launch this September. What does this move mean for the company, the global diamond market, and how will the industry react? ALESSANDRO CARRARA finds out

“Synthetic diamonds will never replace a natural diamond,” says Leonard Zell, Jewellery Focus’ own columnist and a specialist in jewellery sales training, with a chuckle. “I can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.”

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