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Would you buy lab-grown diamond jewellery?
De Beers, the worldโs best-known miner and producer of natural diamonds for over 125 years, has announced a new lab-grown diamond range set for launch this September. What does this move mean for the company, the global diamond market, and how will the industry react? ALESSANDRO CARRARA finds out
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โSynthetic diamonds will never replace a natural diamond,โ says Leonard Zell, Jewellery Focusโ own columnist and a specialist in jewellery sales training, with a chuckle. โI can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.โ
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