Lightbox

De Beers launches Ombré Desert Diamonds and Origin brand

De Beers Group has unveiled its first beacon jewellery concept, Ombré Desert Diamonds, and a new brand, Origin, at the annual JCK Las Vegas Show.  The Ombre Desert Diamonds is inspired by desert landscapes where many natural diamonds are found, and features warm white, champagne and amber tones in multi-stone…

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De Beers to close lab-grown diamond brand

De Beers Group has announced its intention to close its lab-grown diamond jewellery brand, Lightbox, marking its commitment to natural diamonds. As part of the closure process, De Beers Group is discussing the sale of certain assets, including inventory, with potential buyers. The business was launched with transparent linear pricing…

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The NAJ co-opts two new members to its national committee

The National Association of Jewellers (NAJ) has announced the co-option of Kerry Saunders, operations director at Domino Jewellery, and Neil Ventura, CEO of Ventura Fine Jewellery, to its national committee board. Saunders comes with over 25 years of extensive experience in manufacturing, and throughout her career, she has honed her…

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Lightbox lowers lab-grown diamond retail prices by up to 40%

De Beers Group’s lab-grown diamond brand Lightbox has announced it has lowered the retail price of its lab-grown diamonds by up to 40%. The brand’s colourless DEF stones, featuring an excellent cut and VS clarity, are now $900 (£716.7) a carat, down 40% from $1,500 (£1194.6). The price of lab-grown…

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Lightbox partners with Roseate and The Future Rocks

Lab-grown jewellery brand Lightbox has announced its new design-driven partnerships with Roseate, pearl fine jewellery brand and The Future Rocks, the global online marketplace fully focused on lab-grown jewellery. According to Lightbox, its partnerships with Roseate and The Future Rocks will enable it to “broaden its product assortment, retail visibility…

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Lightbox shuts down bridal jewellery experiment

De Beers Group’s lab created jewellery brand Lightbox has confirmed that it has concluded its engagement ring trial. Through the test the company deepened its understanding of lab-grown diamonds (LGD) and evaluated the changing landscape and consumer perceptions associated with them. De Beers said that Lightbox will continue to focus…

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De Beers Group names new CEO

De Beers Group has announced that its chief executive officer (CEO), Bruce Cleaver, will be succeeded by Al Cook, effective early next year. Cleaver will become co-chairman of De Beers Group, alongside De Beers Group chairman and Anglo American chief executive Duncan Wanblad. Overall, Cook brings over 25 years of…

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88% of consumers prefer quality over trends, says De Beers

The De Beers Group has announced that 88% of US consumers believe it is better to invest in fewer, longer lasting jewellery items rather than short-term fashionable trends. The group’s latest diamond insight flash report analysed the changing opinions towards lab-grown diamonds (LGD), with 47% of respondents disagreeing that LGDs…

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De Beers announces new PR director 

De Beers Group has announced that Sally Morrison will join its consumer and brands division as the new director of PR for Natural Diamonds.  Morrison will now focus on media, trade and designer outreach for natural diamonds, with a particular focus on the US market.  Upon taking the role, she…

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Would you buy lab-grown diamond jewellery?

“Synthetic diamonds will never replace a natural diamond,” says Leonard Zell, Jewellery Focus’ own columnist and a specialist in jewellery sales training, with a chuckle. “I can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.” Zell’s remarks are…

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