Current Affairs
88% of consumers prefer quality over trends, says De Beers
The report analysed changing attitudes towards lab-grown diamonds
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2020/04/de-beers-old-bond-st-1280-640-e1490109163299-780x470.jpg)
The De Beers Group has announced that 88% of US consumers believe it is better to invest in fewer, longer lasting jewellery items rather than short-term fashionable trends.
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