Millennials
Millennials represent a key consumer group for the UK jewellery industry, driving demand for ethical sourcing, personalisation, and digital-first retail experiences. Their values and buying behaviours continue to reshape how jewellers market, design, and sell. Jewellery Focus explores millennial-driven trends across the trade, from lab-grown diamond adoption and bespoke services to social commerce, branding strategies and sustainability expectations. Our reporting helps jewellers, designers, and suppliers tailor their offerings and communications to engage this influential and experience-led demographic.
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Dec- 2017 -22 DecemberFeatures
Pearl Corner – Four Pearl Trends
Pearls have been around virtually forever and what is so unique about them is that they are still relevant for the discerning woman today – the pearl boom shows no sign of slowing down any time soon. By LOUISE TIPPEY Whilst you read this you will be looking for some…
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Sep- 2017 -21 SeptemberAdvice
3 sure-fire strategies for UK jewellers in uncertain times
Three big news topics that concern the UK jewellery industry have recently been debated in both mainstream and industry media: Brexit, a shifting economy and the challenge of marketing luxury goods to millennials. As a consequence, many UK jewellers feel that they now have to make strategic business decisions in…
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Aug- 2017 -31 AugustEvents
Millennials networking group to exhibit at IJL
A new networking group for millennials in the jewellery industry will be exhibiting at the upcoming International Jewellery London show. The millennials network will be hosting a breakfast reception on Sunday, 3 September, and is inviting all young professionals to come along to find out more about the group and…
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29 AugustManufacturers
De Beers to make largest investment into diamond marketing since 2008
De Beers Group has announced it will invest more than $140m (£107m) in marketing this year – its biggest spend since 2008. The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China…
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17 AugustCurrent Affairs
Social media engagement posts are ‘cringe-worthy’, F Hinds finds
UK couples who are publicising their engagements to the world via social media are ruining their big announcement with poor-quality photographs and post captions, according to new research by F Hinds. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making…
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Jun- 2017 -5 JuneCurrent Affairs
American diamond demand drives global sales
American diamond jewellery demand has reached a record high of $41bn (£32bn), according to data published by De Beers Group. The US consumer demanded exceeded $40bn for the first time in 2016 with a 4.4% increase. America has recorded five years of consecutive growth in the diamond industry, and its…
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Apr- 2017 -4 AprilNews
Glitzbox launches UK’s first jewellery subscription service
Glitzbox, the first jewellery rental subscription service in the UK, is set to launch this April. The subscription box has been created by jewellery consultant Tamzin Ivy, who has worked with independent jewellery brands and notonthehighstreet.com. Glitzbox will allow subscribers to receive three selected pieces of jewellery which they can…
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Mar- 2017 -20 MarchTrade Organisations
NAJ to launch millennial-led steering group
The National Association of Jewelers (NAJ) is calling on millennials to form a new steering group. The steering group will aim to give millennials – which by 2020 will form 50% of the global workforce – a platform to voice their ideas, while at the same time looking at how…
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Sep- 2016 -14 SeptemberEconomy
Millennials spent $25bn on diamond jewellery in 2015, says De Beers
Millennials spent more than US$25 billion on diamond jewellery in 2015 in the four largest consumer markets, acquiring more than any other generation, according to The Diamond Insight Report 2016, published today by The De Beers Group of Companies. Despite millennials (those aged 15-34 in 2015) facing more financial challenges…
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Jun- 2016 -23 JuneDesigners
Millennials to drive jewellery trends in 2017
Millennials and the merging of polarities – the attraction of complementary opposites – is driving jewellery trends for 2017. In its latest Gem Visions Trend Directions 2017, Swarovski claims that millennials are driving jewellery trends through their philosophy of merging polarities, such as art vs science, natural vs manmade, young…
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