Glitzbox, the first jewellery rental subscription service in the UK, is set to launch this April.
The subscription box has been created by jewellery consultant Tamzin Ivy, who has worked with independent jewellery brands and notonthehighstreet.com.
Glitzbox will allow subscribers to receive three selected pieces of jewellery which they can borrow and wear each month. At the end of the month, subscribers are then given the option to return the jewellery or purchase it.
Ivy said: “My aim is to bridge the gap between online and offline sales for jewellers and designers.
“We are the first platform of our kind in the UK and I really believe there will need to be a mindset shift in the industry as millennials become some of the biggest spenders.
“The ‘sharing economy’ trend will provide a great alternative to fast-fashion and throwaway jewellery. I am on a mission to introduce consumers to an exciting way of discovering independent designers and hopefully encourage them to understand the value of quality jewellery.”
Glitzbox first launch will include a mixture of fashion and fine jewellery with pieces ranging from £50 to £250. The company hopes to provide higher priced boxes and services in the future.