Millennials

Millennials represent a key consumer group for the UK jewellery industry, driving demand for ethical sourcing, personalisation, and digital-first retail experiences. Their values and buying behaviours continue to reshape how jewellers market, design, and sell. Jewellery Focus explores millennial-driven trends across the trade, from lab-grown diamond adoption and bespoke services to social commerce, branding strategies and sustainability expectations. Our reporting helps jewellers, designers, and suppliers tailor their offerings and communications to engage this influential and experience-led demographic.