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Joshua James unveils ‘Body Confidence’ collaboration

The pieces include fairmined 18ct yellow gold vermeil and 18ct rose gold vermeil plating next to the ‘classic’ 925 sterling silver pieces

Joshua James Jewellery has launched a ‘Body Confidence’ collection in partnership with Jessica Megan, an advocate and public figure for body confidence, in a bid to fundraise for the charity Beat.

The range consists of Joshua James’ new classic disc pendants and bracelets that have been engraved with two “inspiring” quotes on one side and two female figure line drawings on the other, both designed by Megan.

There are 12 pieces to be chosen from, with fairmined 18ct yellow gold vermeil and 18ct rose gold vermeil plating next to the “classic” 925 sterling silver pieces.

The first design concept consists of a full body line drawing with ‘Stop sucking it in’ on the opposing side. Meanwhile, the second holds a motif with the quote ‘You’re a peach’.

Beat is an organisation that supports individuals that have suffered or are suffering from an eating disorder. The charity aims to “empower and encourage” people to seek help for recovery. 

Additionally, 20% of all proceeds from the Body Confidence collection will be donated directly to the charity.

Joshua James said that since launching its Signature Collection, which initially held these engravable pieces, it wanted to identify an area that its mostly female-led marketing team feels passionate about, and support this movement through an exclusive jewellery collection. 

Joshua James said: “The entire team at Joshua James couldn’t be prouder to be raising funds for Beat, nor could they have asked for a more influential figure to be the face of this campaign.”

Megan added: “Diet culture has us longing for the future when we are thinner and anti-wrinkle creams have us longing for the past when we were younger. But you will never ever ever get to be the person you are right now at this moment.”

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