Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

Aug- 2014 -

4 August

Events

Tom Davis

IJL announces major partnership with UKTI

International Jewellery London has announced a key partnership with UK Trade & Investment (UKTI) for this year’s show, in order to help the UK brands’ global marketing. UKTI’s role is to assist UK-based companies succeed within the global economy through their network of specialists around the world. UKTI will provide…
Read More »
Jul- 2014 -

29 July

Editor's Blog

Michael Northcott

The luxury goods market is buoyant – it’s time to stop blaming the economy

When luxury goods giant LVMH announces that handbags and belts at £1000+ a piece are doing better than watches and jewellery, you have to ask what is going on. The West, in its entirety, has become obsessed with the notion that economic weakness is to blame for poor sales in…
Read More »
22 July

Appointments

Michael Northcott

Tiffany CEO Michael Kowalski to retire in 2015

Tiffany & Co announced yesterday that its long-standing CEO, Michael Kowalski, will retire from the company at the end of March 2015, to be replaced by current president Frederic Cumenal. Kowalski, 62, joined Tiffany in 1983 and has been a member of the company’s board of directors since 1995. He became CEO…
Read More »
22 July

Advice

Tom Davis

10 Top Tips for Jewellery Retailers to Increase Online Revenue

By Al Keck, the managing director of online retail specialists, Toinfinity. 1) Analyse your data – Know your numbers, online marketing is accountable to return on investment (ROI). Make sure your online channel is delivering a positive contribution to the business. 2) Know your customer base – Who are they, where do they shop and…
Read More »
14 July

Manufacturers

Emily Northcott

De Beers to introduce Forevermark in UK and Ireland

Forevermark, the diamond brand from The De Beers Group of Companies has announced it will be expanding into the UK and Ireland this Autumn, making the region the first in Western Europe to sell the brand. Crossworks Manufacturing has been appointed as the only licensee partner and will be working with…
Read More »
10 July

International

Tom Davis

Field expedition leads GIA to significant gem mines

The Gemmological Institute of America (GIA) has revealed the a team of its field researchers journeyed to important gemstone mining areas in Brazil to document the current state of coloured stone mines. From March 31 to April 17 the researchers visited the states of Minas Gerais, Rio Grande do Nort,…
Read More »
10 July

Designers

Michael Northcott

Five winners of IJL ‘Editor’s Choice’ revealed

The winners of International Jewellery London’s (IJL) sixth Editor’s Choice competition were announced today. Claire Adler, Editor’s Choice judge, luxury brand consultant and Financial Times contributor, said she was impressed by the winning five. “IJL’s 2014 Editor’s Choice winners are a set of gifted, daring and ambitious jewellers,” she said. “A big thank you to all the entrants to Editor’s Choice this year who…
Read More »
1 July

Events

Tom Davis

Young Scottish jeweller awarded £10,000 to fund brand

An emerging Scottish jeweller, Moira Warren of Patience Jewellery, has been awarded £10,000 at the EDGE Awards to develop her brand. In a competition dubbed Scotland’s ‘real life Dragons Den’, the young entrepreneurs are put through a tough application process complete with 11-minute pitch in front of a panel of…
Read More »
Jun- 2014 -

27 June

Designers

Michael Northcott

So Jewellery re-brands, gears up for international expansion

So Jewellery has rebranded to become ‘So Jewellery London’ to highlight the British heritage of the company as it gears up for international expansion. The firm said: “British brands continue to increase in popularity and have a strong appeal, both at home and abroad. With the UK economy showing signs…
Read More »
25 June

Appointments

Tom Davis

JewelStreet set to expand with five new roles and awards programme

Startup online jewellery retailer JewelStreet.com is set to expand by creating five new roles in its head office. The expansion plans follow the success of its recent crowdfunding campaign, through CrowdCube, where it raised £200,000 of seed money from the general public – beating its original target of £100,000. JewelStreet,…
Read More »