Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jul- 2014 -10 JulyInternational
Field expedition leads GIA to significant gem mines
The Gemmological Institute of America (GIA) has revealed the a team of its field researchers journeyed to important gemstone mining areas in Brazil to document the current state of coloured stone mines. From March 31 to April 17 the researchers visited the states of Minas Gerais, Rio Grande do Nort,…
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10 JulyDesigners
Five winners of IJL ‘Editor’s Choice’ revealed
The winners of International Jewellery London’s (IJL) sixth Editor’s Choice competition were announced today. Claire Adler, Editor’s Choice judge, luxury brand consultant and Financial Times contributor, said she was impressed by the winning five. “IJL’s 2014 Editor’s Choice winners are a set of gifted, daring and ambitious jewellers,” she said. “A big thank you to all the entrants to Editor’s Choice this year who…
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1 JulyEvents
Young Scottish jeweller awarded £10,000 to fund brand
An emerging Scottish jeweller, Moira Warren of Patience Jewellery, has been awarded £10,000 at the EDGE Awards to develop her brand. In a competition dubbed Scotland’s ‘real life Dragons Den’, the young entrepreneurs are put through a tough application process complete with 11-minute pitch in front of a panel of…
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Jun- 2014 -27 JuneDesigners
So Jewellery re-brands, gears up for international expansion
So Jewellery has rebranded to become ‘So Jewellery London’ to highlight the British heritage of the company as it gears up for international expansion. The firm said: “British brands continue to increase in popularity and have a strong appeal, both at home and abroad. With the UK economy showing signs…
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25 JuneAppointments
JewelStreet set to expand with five new roles and awards programme
Startup online jewellery retailer JewelStreet.com is set to expand by creating five new roles in its head office. The expansion plans follow the success of its recent crowdfunding campaign, through CrowdCube, where it raised £200,000 of seed money from the general public – beating its original target of £100,000. JewelStreet,…
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16 JuneEvents
BJA seminars aim to prepare craftspeople for business
The British Jewellers Association (BJA) is to host a series of seminars for craftspeople who want to become businesspeople. The day-long seminars, which are entitled ‘Marketing your Business’ and ‘Selling Successfully’, have been designed as a pair for maximum impact and will be initially staged in both London and Birmingham…
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10 JuneEditor's Blog
Mondaine finds British marketing device in John Lewis
The best marketing is that which doesn’t force the message down your throat. Better still, it should say something other than ‘buy our product’. Consumers are good at identifying marketing techniques so it is the job of the agencies to come up with something that offers more than the product itself. That’s…
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10 JuneQ&A Sessions
FEATURE: JewelStreet.com’s Rob Passmore
JewelStreet.com is an online jewellery shop with a twist. Founder and MD Rob Passmore insists that giving designers and manufacturers a bigger slice of the sale price is the future. First, though, he’s asking Joe Public to get it off the ground with £100,000 of crowdfunding investment. MICHAEL NORTHCOTT caught…
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10 JuneEvents
IJL and NAG to offer walk-in advice clinics with industry experts
International Jewellery London (IJL) is launching a series of special advice clinics, sponsored by the National Association of Goldsmiths (NAG), to enhance its existing seminar programme. The advice clinics, a first for the industry, are designed to give visitors and exhibitors the opportunity to meet experts drawn from a diverse…
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3 JuneAppointments
De Beers awards $37m technology contract to BT
BT has won a significant new contract with The De Beers Group of Companies. The six-year agreement, worth $37m, sees BT orchestrate a wide range of IT services across 70 De Beers Group sites, including exploration and mining locations across the world. Established in 1888, De Beers’ diamond exploration, mining…
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