Editor's Blog

UKTI? Now THAT is a useful brand partnership

Corporate tie-ups are normally so much hot air and uselessness. But IJL’s decision to partner with UK Trade & Investment (UKTI) suggests the organisers are genuinely looking for function, not flare, in the show’s latest iteration.
The buyers in any industry quickly get tired of the small handful of big spenders continually flooding the market with their logos.

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