Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2014 -16 JuneEvents
BJA seminars aim to prepare craftspeople for business
The British Jewellers Association (BJA) is to host a series of seminars for craftspeople who want to become businesspeople. The day-long seminars, which are entitled โMarketing your Businessโ and โSelling Successfullyโ, have been designed as a pair for maximum impact and will be initially staged in both London and Birmingham…
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10 JuneEditor's Blog
Mondaine finds British marketing device in John Lewis
The best marketing is that which doesn’t forceย the messageย down your throat. Better still, it should say something other than ‘buy our product’. Consumers are good at identifying marketing techniques so it is the job of the agencies to come up with something that offers more than the product itself. That’s…
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10 JuneQ&A Sessions
FEATURE: JewelStreet.com’s Rob Passmore
JewelStreet.com is an online jewellery shop with a twist. Founder and MD Rob Passmore insists that giving designers and manufacturers a bigger slice of the sale price is the future. First, though, heโs asking Joe Public to get it off the ground with ยฃ100,000 of crowdfunding investment. MICHAEL NORTHCOTT caught…
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10 JuneEvents
IJL and NAG to offer walk-in advice clinics with industry experts
International Jewellery London (IJL) is launching a series of special advice clinics, sponsored by the National Association of Goldsmiths (NAG), to enhance its existing seminar programme. The advice clinics, a first for the industry, are designed to give visitors and exhibitors the opportunity to meet experts drawn from a diverse…
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3 JuneAppointments
De Beers awards $37m technology contract to BT
BT has won a significant new contract with The De Beers Group of Companies. The six-year agreement, worth $37m, sees BT orchestrate a wide range of IT services across 70 De Beers Group sites, including exploration and mining locations across the world. Established in 1888, De Beers’ diamond exploration, mining…
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May- 2014 -13 MayDesigners
F Hinds and IJL competition winners revealed
F Hinds and International Jewellery London (IJL) have announced the five winners of the High Street by Design 2014 competition. Director of F Hinds, Andrew Hinds said: โWe are delighted that our winners literally come from north, south, east and west. The vigour of jewellery design is amply illustrated by…
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8 MayTaking Stock
CCSphotodesign – A creative and efficient service
The commission of photography and design for print or web can be time-consuming, frustrating and expensive, buy CCSphotodesign exists to change that. Whether your requirement is for simple product photographs for your website, aspirational images of your your latest creations, a new website or catalogues and other marketing items designed…
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6 MayEvents
IJL kickstarter line up unveiled
The IJL KickStarters for 2014 have been unveiled with 10 new jewellery designers all now in the running to be crowned the โPeopleโs Choiceโ KickStarter. International Jewellery Londonโs KickStart bursary initiative, aimed at supporting the Best of British young jewellers, offers 10 talented designers a place on its mentoring programme.…
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Apr- 2014 -14 AprilManufacturers
INTERVIEW: Jesper Nielsen of Endless Jewellery
[blockquote style=”2″]The founder and former CEO of Pandora gives Michael Northcott a candid interview on his career there, and why he is confident that his new venture, Endless Jewellery, will be bigger and better.[/blockquote] Can you give us a potted history of your career? I started in the jewellery industry…
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11 AprilManufacturers
Citizen launches watch registration programme
Citizen has announced the launch of a renewed national watch registration programme which will provide customers with an extended guarantee. Customers who sign up to the programme receive a one-year extension to the five-year guarantee provided with the firmโs products. The registration programme is open to all customers who have…
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