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So Jewellery re-brands, gears up for international expansion

So Jewellery has rebranded to become ‘So Jewellery London’ to highlight the British heritage of the company as it gears up for international expansion.

The firm said: “British brands continue to increase in popularity and have a strong appeal, both at home and abroad. With the UK economy showing signs of confidence consumers are keen to support British businesses, and with the growing demand for British brands from abroad, the opportunity to attract global audiences via the internet can pay significant dividends.”

Emma Finney, So Jewellery’s sales and marketing director, said: “So Jewellery has consistently upheld many of the core brand values which relate to Britishness – namely strong design, presentation and service. It is an opportune time for us to bring to the fore these values as we increasingly attract international customers.”

Following the recent launch of So Jewellery’s website the company has seen significant uptake in overseas sales. In addition, the company has a successful partnership with Michael C Fina, a leading global provider of Reward and Recognition Programmes.

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So Jewellery said the re-branding better positions the company to promote its British roots on the international stage.

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