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The domain name game – Protect your brand online

The internet is currently going through one of the biggest changes since its inception, with a massive expansion of the Domain Name System (DNS). The introduction of hundreds of new generic top level domains (gTLDs) means the portion of domain names located to the right of the dot that we have all become accustomed to, such as .com, .net or .org, will now include far more consumer targeted names such as .luxury, .gift and .diamonds. 

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