Smart jewellery firm Ringly announces new app integrations

Ringly, a New York based startup that has created a line of stylish ‘connected’ jewellery for women, has announced that it will integrate Airbnb, eBay, Gilt, Hinge, Lyft, Skype, Whatsapp, and Words with Friends to offer customised alerts through its ring.

Ringly rings let the wearer set alerts for incoming calls, texts, emails, calendar or app notifications. Created by eBay and Etsy alums, Ringly uses miniaturised technology to allow the use of jewellery as subtle extensions of consumers’ device collection.

The decision to integrate a series of other apps and websites was spearheaded by some of the earliest Ringly backers. The initial stable of supported apps consists of Instagram, Snapchat, Twitter, Pinterest, Facebook, Tumblr, Vine, LinkedIn, Poshmark, Tinder, and Uber (the low-cost taxi booking service).

The firm has exceeded its pre-sales goal of $60,000, and climbed to over $100,000 in sales in under 24 hours – it has already sold out of the emerald stone style ‘Into the Woods’, from its collection, but will continue to offer its ‘Stargaze’, ‘Wine Bar’ and ‘Daydream’ designs for purchase at pre-sales prices.

Ringle founder and CEO Christina Mercando said: “We are so thankful to our customers who have made our campaign a success. We’ve been reading every email and listening to our early backers, and thanks to their feedback we are excited to integrate more great apps and offer more options and a wider range of customisable Ringly alerts.”

The rings are made with 18k heavy gold plating and are available in three sizes, with three different options of semi-precious stones: black onyx, rainbow moonstone, and pink sapphire.

‘Early bird’ pre-sales campaign pricing is still in effect and starts at $145.