Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2013 -28 MarchManufacturers
WB The Creative Jewellery Group expands its Australian operation
WB The Creative Jewellery Group has appointed a group general manager for Australia as it looks to expand its operations in the country.
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25 MarchDesigners
Goldsmiths’ awards for Domino design duo
Designers from Domino’s new product development team were awarded for their abilities at the recent Goldsmiths’ Craftsmanship and Design Awards.
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Feb- 2013 -21 FebruaryManufacturers
Dreyfuss Group announces new head of brand
Liz Sowden has been appointed as head of brand at the Dreyfuss Group.
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19 FebruaryTrade Organisations
Council approves £1.2m grant for the Birmingham Assay Office
Birmingham City Council has approved a £1.2 million European Regional Development Fund (ERDF) towards a new building for the Birmingham Assay Office.
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8 FebruaryTrade Organisations
Assay Office chief executive named ‘fundraiser of the year’
Chief executive of the Birmingham Assay Office Michael Allchin recently received the ‘Fundraiser of the Year’ award from charity, Cyclists Fighting Cancer.
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5 FebruaryEvents
Patrick Fuller tells jewellery design students to consider wider career options
Industry stalwart Patrick Fuller recently told attendees at the Goldsmiths’ Company’s ‘Getting Started’ event that a jewellery design degree can mean much more than self-employment.
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Jan- 2013 -11 JanuaryCurrent Affairs
Accurist to “rise to even greater heights” with new appointment
British watch brand Accurist has appointed a new CEO in an effort to boost domestic and international business, and he says that he aims to take the company to “even greater heights”.
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9 JanuaryTrade Organisations
Assay Office lab sponsors fashion section of Gift of the Year Awards
The Birmingham Assay Office laboratory has announced that it is to sponsor the ‘Fashion Jewellery and Accessories’ category at this year’s Gift of the Year Awards.
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2 JanuaryTrade Organisations
BJA announces winners of 2013 Jewellery Show Award
Silver jewellery company Lucy Q and fashion jewellery supplier Pautinka have been named as the joint winners of the British Jewellers’ Association’s (BJA) annual design competition.
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Dec- 2012 -21 DecemberTrade Organisations
BJA launches training courses for West Midlands jewellery businesses
The British Jewellers’ Association (BJA) has announced that it is once again holding free business development training courses during January 2013, specifically aimed at West-Midlands-based jewellery companies.
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