Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Dec- 2012 -19 DecemberProduct Launches
Birmingham Assay Office “privileged” to be part of brooch collaboration
Marking the Queen’s Diamond Jubilee year, the Birmingham Assay Office joined with members of the British Jewellers’ Association (BJA) to create a spectacular platinum, gold and diamond brooch, which was given to Her Majesty on 5 December.
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12 DecemberTrade Organisations
IDMA president warns rough diamond producers
President of the International Diamond Manufacturers Association (IDMA) Maxim Shkadov used his first public message to address rough diamond producers, urging them to collaborate under a joint industry marketing plan.
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10 DecemberManufacturers
Tivon Fine Jewellery prepares for its golden anniversary
Named after its founding family, Tivon Fine Jewellery has announced that it plans to mark its 50th anniversary in a big way in 2013. Specialising in fine gem-set jewellery, Tivon is planning to ramp up its production to include more one-off couture creations.
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5 DecemberEconomy
American Express research points to more prospering businesses in 2013
Small businesses are in store for a better 2013, according to research conducted by American Express.
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3 DecemberProduct Launches
Niton launches DXL GoldPro for easy precious metal identification
Identifying precious metals by hand could become a thing of the past, as Niton has launched the new DXL GoldPro unit, which delivers reliable results using a completely non-destructive method.
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Nov- 2012 -30 NovemberDesigners
Ti Sento offers prize of Amsterdam trip to stockists
Ti Sento jewellery designers is offering a Christmas prize of a weekend trip to Amsterdam for retailers stocking its product.
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21 NovemberCurrent Affairs
Gemfields announces ‘proposed acquisition’ of Fabergé Limited
Gemfields has announced its proposed acquisition of a 100 per cent interest in Fabergé Limited – with a view to creating a “globally recognised coloured gemstone champion”.
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16 NovemberTrade Organisations
Watchdog Daily follows hallmark trail to Birmingham Assay Office
The Watchdog Daily team recently ventured to the Birmingham Assay Office, with a cohort of Birmingham Trading Standards officers, to document the progress of seized, wrongly hallmarked goods.
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2 NovemberEvents
Domino teaches retailers the tricks to selling platinum
Retailers from throughout the country flocked to Domino’s recent session on how to sell platinum products.
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2 NovemberRetailers
Top tips for getting the most out of retail footfall this Christmas
The festive season may well be weeks away, but the period where shoppers venture out to eye-up and make those Christmas purchases has already begun – and this year is set to be even busier than last, according to UK Point of Sale.
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