Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2013 -5 FebruaryEvents
Patrick Fuller tells jewellery design students to consider wider career options
Industry stalwart Patrick Fuller recently told attendees at the Goldsmithsโ Companyโs โGetting Startedโ event that a jewellery design degree can mean much more than self-employment.
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Jan- 2013 -11 JanuaryCurrent Affairs
Accurist to โrise to even greater heightsโ with new appointment
British watch brand Accurist has appointed a new CEO in an effort to boost domestic and international business, and he says that he aims to take the company to โeven greater heightsโ.
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9 JanuaryTrade Organisations
Assay Office lab sponsors fashion section of Gift of the Year Awards
The Birmingham Assay Office laboratory has announced that it is to sponsor the โFashion Jewellery and Accessoriesโ category at this yearโs Gift of the Year Awards.
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2 JanuaryTrade Organisations
BJA announces winners of 2013 Jewellery Show Award
Silver jewellery company Lucy Q and fashion jewellery supplier Pautinka have been named as the joint winners of the British Jewellersโ Associationโs (BJA) annual design competition.
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Dec- 2012 -21 DecemberTrade Organisations
BJA launches training courses for West Midlands jewellery businesses
The British Jewellersโ Association (BJA) has announced that it is once again holding free business development training courses during January 2013, specifically aimed at West-Midlands-based jewellery companies.
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19 DecemberProduct Launches
Birmingham Assay Office โprivilegedโ to be part of brooch collaboration
Marking the Queenโs Diamond Jubilee year, the Birmingham Assay Office joined with members of the British Jewellersโ Association (BJA) to create a spectacular platinum, gold and diamond brooch, which was given to Her Majesty on 5 December.
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12 DecemberTrade Organisations
IDMA president warns rough diamond producers
President of the International Diamond Manufacturers Association (IDMA) Maxim Shkadov used his first public message to address rough diamond producers, urging them to collaborate under a joint industry marketing plan.
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10 DecemberManufacturers
Tivon Fine Jewellery prepares for its golden anniversary
Named after its founding family, Tivon Fine Jewellery has announced that it plans to mark its 50th anniversary in a big way in 2013. Specialising in fine gem-set jewellery, Tivon is planning to ramp up its production to include more one-off couture creations.
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5 DecemberEconomy
American Express research points to more prospering businesses in 2013
Small businesses are in store for a better 2013, according to research conducted by American Express.
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3 DecemberProduct Launches
Niton launches DXL GoldPro for easy precious metal identification
Identifying precious metals by hand could become a thing of the past, as Niton has launched the new DXL GoldPro unit, which delivers reliable results using a completely non-destructive method.
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