Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Nov- 2012 -1 NovemberMetal Prices
How to get the most out of retail footfall this Christmas
The festive season may well be weeks away, but the period where shoppers venture out to eye-up and make those Christmas purchases has already begun – and this year is set to be even busier than last, according to UK Point of Sale.
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Oct- 2012 -18 OctoberTrade Organisations
BJA to provide funded training for jewellery businesses
In conjunction with Birmingham City Council and supported by ERDF funding, the British Jewellers’ Association (BJA) has won a tender to provide a free training programme to West-Midlands-based jewellery companies.
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9 OctoberManufacturers
Winner of ‘Face of Bulova’ campaign announced
Kate Rebekah Osborne has been announced as the winner of Bulova UK’s ‘Face of Bulova’ competition.
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5 OctoberProduct Launches
Ortak launches new range in aid of Poppyscotland
Scottish jeweller Ortak has revealed a new collection designed to raise money for the charity Poppyscotland.
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2 OctoberManufacturers
Mondaine and Swiss Rail challenge electronics giant Apple
Mondaine, maker of the Swiss Railways Clock, has approached Apple with concerns over its perceived use of the clock’s design on its new IOS6 operating system.
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Aug- 2012 -3 AugustManufacturers
Trollbeads launch ‘People’s Bead’ collection
Danish charm bead jewellery brand Trollbeads has introduced the first ever People’s Bead collection, created by members of the brand’s worldwide fan base.
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Jul- 2012 -9 JulyTrade Organisations
Independent retailer mentoring scheme launched
The National Skills Academy for Retail has launched a business mentoring service for independent retailers.
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3 JulyRetailers
Retailers urged to make final checks to maximise Olympic trade
With the Olympics less than a month away, retailers are being urged to review their in-store and online offering to ensure they are ready to maximise the potential sales brought by Olympic visitors.
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Jun- 2012 -27 JuneProduct Launches
Gemfields launches ‘Rare Coloured Gemstones’ campaign
Gemfields has launched its newest global advertising campaign to support its socially and environmentally conscious emeralds and rubies.
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26 JuneEvents
Jewellery craft&design award winners announced
This year’s craft&design Selected Awards saw Jesa Marshall win Gold in the Jewellery and Precious Metal category, based on an online public vote.
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