WB The Creative Jewellery Group expands its Australian operation

Ben Williams, FGA, DGA, has been appointed to the role to work closely with Domino’s Australian distributor Peekays to expand sales of the brand’s range of ring mounts and jewellery collections.

Williams, who joined WB The Creative Jewellery Group in 2007, has held numerous roles in his time with the company, such as marketing manager for Domino and business development manager for Advalorem.

“This is a tremendously exciting opportunity for me,” said Williams.

“The Group’s extensive market research over the past couple of years has identified real opportunities for Domino in Australia – particularly we feel for our platinum collections. This is, as yet, a relatively undeveloped metal in the region and there is great potential. I am much looking forward to working with Peekays’ sales and management team and most particularly with our existing customer base around Australia to grow the Domino brand.”

WB The Creative Jewellery Group MD Andrew Morton commented: “Ben’s appointment is in line with our on-going plans for the overall expansion of WB The Creative Jewellery Group.

“We have recently made a key appointment in Europe to develop our sales there and Ben’s move to Australia will provide a firm foundation for further growth in this still relatively young market for jewellery. The design-led nature of our products, our on-going NPD programme and the fact that Peekays holds many Domino items in stock for immediate delivery, is already proving popular with Australian retailers and we feel sure that under Ben’s guidance the brand will flourish further.”

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