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Promotion at Domino strengthens creative team

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Naomi Newton Sherlock has been promoted to the role of creative director by WB the Creative Jewellery Group, to take responsibility for overseeing creative activities for all of the Domino brands.

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Naomi, who has been with the group for five years, firstly as a jewellery designer and then as head of new product development and national accounts, is well qualified for the role, with a number of prestigious design awards under her belt, including several from the Goldsmiths’ Company and a Lonmin Design Award for platinum.

A graduate of Cardiff University, where she achieved a BA Hons in Italian and Japanese, Naomi then studied at the School of Jewellery in Birmingham before going on to work at the bench for some of the most exacting names in the industry, including Cellini in Cambridge, James Newman in Birmingham and David Marshall in London.

“Naomi has a broad range of skills. Not only is she a terrific designer with a wonderful eye, she is also a highly competent technician who understands how jewellery is made,” said managing director Andrew Morton. “It is she who has been at the heart of creating many of Domino’s most successful recent collections, and it is she who has built and successfully managed our thriving, nine-strong new product development team.

“She has great creative and commercial vision and I feel sure that, as a director, she will have much to bring to the Domino board and to the further development of the company.”

Naomi added: “Having a seat on the board will give me the opportunity to contribute even more directly to [the company’s] future development and I am looking forward to working with Andrew and my fellow directors to grow the reputation of Domino as a truly creative jewellery producer, both at home and abroad.”

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