Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2012 -25 JuneRetailers
Why customer reviews are essential
A survey of 1,000 people has found that visible and believable reviews are vital for more than a third of shoppers looking to buy luxury goods online.
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19 JuneCurrent Affairs
Responsible Jewellery Council certifies three new members
The Responsible Jewellery Council (RJC) announced that Sheetal Manufacturing Company Private Ltd, Accurist Watches Limited and Metalor Technologies (Hong Kong) Ltd have all been certified.
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7 JuneEvents
British Library launches competition
The British Library has teamed up with Artquest to announce a competition that will see its winner receive a research residency at the Library.
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1 JuneEvents
BJA launches Diamond Jubilee brooch competition
In celebration of the Diamond Jubilee, the British Jewellers' Association (BJA) has launched a competition to create a commemorative diamond brooch for the Queen.
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May- 2012 -28 MayEconomy
Successful BID for Birmingham Jewellery Quarter
The Birmingham Jewellery Quarter's business community approved proposals for its own Business Improvement District (BID) on Friday 25 May, after a large number of people voted in favour of the initiative.
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15 MayCurrent Affairs
Johnson Matthey report shows rise in platinum demand, but a fall for palladium
Gross platinum jewellery demand rose by two per cent in 2011 to 2.48 million ounces, according to Johnson Matthey's Platinum 2012 report, released today.
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10 MayManufacturers
Face of Bulova campaign launched
Watch company Bulova UK has launched a nationwide search for the female 'Face of Bulova' in association with jeweller H Samuel and Glamour magazine.
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2 MayRetailers
Retailers urged to merchandise creatively for Father’s Day
Retailers are being urged to merchandise creatively to boost sales ahead of Father's Day.
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Apr- 2012 -30 AprilTrade Organisations
CIBJO releases special report ahead of congress
The World Jewellery Confederation (CIBJO) has issued a special report of the Precious Metals Commission, ahead of the 2012 CIBJO Congress taking place in Vicenza, Italy.
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18 AprilRetailers
Laings of Glasgow appoints online manager to increase web presence
Scottish jewellery store Laings of Glasgow has appointed Lauren Anderson to the newly created role of online manager. Laings, which was founded in 1840 and operates three stores in the city's Argyll Arcade, has expanded over the past year and is looking to increase its online presence and use of…
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