The competition, open to Ti Sento sales staff and retailer stockists, requires retailers to purchase £500 (cost) of Ti Sento products from a promotional product sheet, record all sales made and commit to replenishing the sold items or same value on a weekly basis until the end of the year. Running from 19 November to 31 December, the incentive aims to push retailers into making sales this Christmas period.
Every item of Ti Sento jewellery sold equals a draw in the competition for the end customer and for each sales person. Ti Sento is supporting the competition with in-store marketing materials and hopes the initiative will prove a popular and effective selling tool.
“We are focusing on Ti Sento’s best-selling high quality silver products,” said the brand’s UK sales manager, Judith Lockwood. “Sales of Ti Sento are showing steady growth and we now have over 250 stockists in the UK.”
To celebrate the brand’s 10th anniversary, Ti Sento will launch its Spring/Summer 2012 collections at the Jewellery Show Birmingham, with Judith adding: “We have many exciting plans to celebrate our 10 th anniversary in 2013,which we will be able to start talking about at the Jewellery Show in Birmingham.”