Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Apr- 2012 -12 AprilProduct Launches
Domino enjoys successful launch event
Domino welcomed over 40 guests from 25 different retail outlets throughout the UK to the launch of its latest 32-piece platinum bridal collection, created in conjunction with Platinum Guild International (PGI), which took place in Birmingham on 27 March.
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4 AprilEvents
Independent Retailer Month 2012 supports retailers with free guides
Independent Retailer Month UK will be making a wealth of resources and how-to guides freely available to all, to deliver on its global objective "to impact the independent retail sector with relevant support, expertise and insights."
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Mar- 2012 -23 MarchRetailers
Scorpio and Hot Diamonds announce travel retail agreement
Retail distributor Scorpio has announced a new travel retail distribution agreement with Hot Diamonds.
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14 MarchTrade Organisations
Holts Academy and BJA launch business training courses
Holts Academy of Jewellery and the British Jewellers’ Association (BJA) have launched a new series of jewellery-specific business training courses.
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8 MarchManufacturers
Senior appointments at Gemvision Europe
The managing director of Gemvision Europe is to join parent company DTC Sightholder Stuller as executive director of product design and development.
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Feb- 2012 -17 FebruaryDesigners
So Jewellery ring wins recognition at awards show
So Jewellery's 'Snow White' ring has won a Highly Commended accolade in the Premium/Luxury category of the Gift of the Year 2012 Awards, run by the Giftware Association.
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2 FebruaryTrade Organisations
Spring Fair launch for the BJA 125th anniversary awards
To celebrate its 125th anniversary this year, the BJA has launched a membership awards programme to recognise the efforts and contribution that BJA members and its suppliers make to the UK jewellery industry.
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1 FebruaryDesigners
Ti Sento launches personalised charms on Facebook
Charming by Ti Sento has recently opened its online Facebook shop as "the first jewellery brand to offer its 'likers' the opportunity to buy personalised charms online via the most popular social media platform in the world."
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Jan- 2012 -3 JanuaryTrade Organisations
New logo to commemorate 125 years for the BJA
To mark the British Jewellers' Association's (BJA) 125th anniversary in 2012, a commemorative logo has been produced, designed to "reflect both the contemporary approach of the BJA's lead in key industry issues and its rich heritage."
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Nov- 2011 -21 NovemberProduct Launches
Jewellery Instore website to be launched in time for Christmas
Charles Green has announced the forthcoming launch of its new Jewellery Instore website, which will allow retailers to upload their own company logo and set their own individual mark-up so that they can show Charles Green's products to their customers as though it were their own website.
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