Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2012 -3 AugustManufacturers
Trollbeads launch โPeopleโs Beadโ collection
Danish charm bead jewellery brand Trollbeads has introduced the first ever Peopleโs Bead collection, created by members of the brandโs worldwide fan base.
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Jul- 2012 -9 JulyTrade Organisations
Independent retailer mentoring scheme launched
The National Skills Academy for Retail has launched a business mentoring service for independent retailers.
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3 JulyRetailers
Retailers urged to make final checks to maximise Olympic trade
With the Olympics less than a month away, retailers are being urged to review their in-store and online offering to ensure they are ready to maximise the potential sales brought by Olympic visitors.
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Jun- 2012 -27 JuneProduct Launches
Gemfields launches โRare Coloured Gemstonesโ campaign
Gemfields has launched its newest global advertising campaign to support its socially and environmentally conscious emeralds and rubies.
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26 JuneEvents
Jewellery craft&design award winners announced
This yearโs craft&design Selected Awards saw Jesa Marshall win Gold in the Jewellery and Precious Metal category, based on an online public vote.
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25 JuneRetailers
Why customer reviews are essential
A survey of 1,000 people has found that visible and believable reviews are vital for more than a third of shoppers looking to buy luxury goods online.
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19 JuneCurrent Affairs
Responsible Jewellery Council certifies three new members
The Responsible Jewellery Council (RJC) announced that Sheetal Manufacturing Company Private Ltd, Accurist Watches Limited and Metalor Technologies (Hong Kong) Ltd have all been certified.
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7 JuneEvents
British Library launches competition
The British Library has teamed up with Artquest to announce a competition that will see its winner receive a research residency at the Library.
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1 JuneEvents
BJA launches Diamond Jubilee brooch competition
In celebration of the Diamond Jubilee, the British Jewellers' Association (BJA) has launched a competition to create a commemorative diamond brooch for the Queen.
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May- 2012 -28 MayEconomy
Successful BID for Birmingham Jewellery Quarter
The Birmingham Jewellery Quarter's business community approved proposals for its own Business Improvement District (BID) on Friday 25 May, after a large number of people voted in favour of the initiative.
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