Top tips for getting the most out of retail footfall this Christmas
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To maximise retailers’ chances of gaining sales from the festive footfall, UK Point of Sale (UK POS) has compiled a list of tips and things to consider when planning retail space for the busiest shopping period of the year.
The company says that making sure customers can spot key items throughout the festive season is crucial for retailers in keeping a happy and stress-free in-store environment.
Shelf wobblers and shelf talkers are used all year round in many shops, but make it simple to highlight a specific product on the shelf, or a specific price promotion during the festive season.
Clip strips are small and easy to place so it can be great to put them close to the till as customers will notice them before purchasing their items.
Finally, pallet card holders are perfect for displaying price promotions on larger items such as crackers or tins of chocolates, as items can be piled high to effectively use the available space.
“Christmas is the most important time of the year for retailers, and it is our aim to make their point of sale work effectively for the festive season, and all year round,” said Debra Jamieson, sales and marketing director at UK POS.
