Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2012 -15 MayCurrent Affairs
Johnson Matthey report shows rise in platinum demand, but a fall for palladium
Gross platinum jewellery demand rose by two per cent in 2011 to 2.48 million ounces, according to Johnson Matthey's Platinum 2012 report, released today.
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10 MayManufacturers
Face of Bulova campaign launched
Watch company Bulova UK has launched a nationwide search for the female 'Face of Bulova' in association with jeweller H Samuel and Glamour magazine.
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2 MayRetailers
Retailers urged to merchandise creatively for Fatherโs Day
Retailers are being urged to merchandise creatively to boost sales ahead of Father's Day.
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Apr- 2012 -30 AprilTrade Organisations
CIBJO releases special report ahead of congress
The World Jewellery Confederation (CIBJO) has issued a special report of the Precious Metals Commission, ahead of the 2012 CIBJO Congress taking place in Vicenza, Italy.
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18 AprilRetailers
Laings of Glasgow appoints online manager to increase web presence
Scottish jewellery store Laings of Glasgow has appointed Lauren Anderson to the newly created role of online manager. Laings, which was founded in 1840 and operates three stores in the city's Argyll Arcade, has expanded over the past year and is looking to increase its online presence and use of…
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12 AprilProduct Launches
Domino enjoys successful launch event
Domino welcomed over 40 guests from 25 different retail outlets throughout the UK to the launch of its latest 32-piece platinum bridal collection, created in conjunction with Platinum Guild International (PGI), which took place in Birmingham on 27 March.
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4 AprilEvents
Independent Retailer Month 2012 supports retailers with free guides
Independent Retailer Month UK will be making a wealth of resources and how-to guides freely available to all, to deliver on its global objective "to impact the independent retail sector with relevant support, expertise and insights."
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Mar- 2012 -23 MarchRetailers
Scorpio and Hot Diamonds announce travel retail agreement
Retail distributor Scorpio has announced a new travel retail distribution agreement with Hot Diamonds.
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14 MarchTrade Organisations
Holts Academy and BJA launch business training courses
Holts Academy of Jewellery and the British Jewellersโ Association (BJA) have launched a new series of jewellery-specific business training courses.
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8 MarchManufacturers
Senior appointments at Gemvision Europe
The managing director of Gemvision Europe is to join parent company DTC Sightholder Stuller as executive director of product design and development.
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