Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Oct- 2011 -28 OctoberUncategorized
The Letšeng Star sold for £10.2 million
Gem Diamonds has announced the sale of the world’s 14th largest white diamond on record. Sold into a profit sharing arrangement, the 550 carat, type lla, D colour rough diamond was recovered at the company’s Letšeng mine on 19 August 2011. Known as the Letšeng Star, it is the fourth…
Read More » -
18 OctoberUncategorized
Aurum Holdings launches Watches of Switzerland website
UK luxury jeweller Aurum Holdings has announced the launch of a transactional website for Watches of Switzerland. The website, which showcases brands available in-store, has been designed to give customers a “world class shopping experience to complement the in-store experience.” It currently allows customers to purchase around 50 per cent…
Read More » -
11 OctoberUncategorized
Chamilia launches charity partnership with Breast Cancer Care
Chamilia has recently announced its partnership with Breast Cancer Care UK. The personalised jewellery brand is launching the partnership with a ribbon bead, featuring a pale pink crystal, to highlight breast cancer awareness. Breast Cancer Care’s corporate partnerships manager Charlotte Young said: “We are delighted that Chamilia are selling this…
Read More » -
10 OctoberUncategorized
New recruits join So Jewellery sales team
So Jewellery has announced the appointment of three new agents to look after existing and prospective customers in the north east of England, north west of England and Republic of Ireland. Heather Wilson, Brian Barlow and Kieran Scully have recently joined So Jewellery, and will be working with a broad…
Read More » -
5 OctoberCelebrities
Sarah Parish, Ortak
Sarah Parish has been named as the new face of Ortak. The award-winning English actress, known for her roles in hit television programmes Mistresses, Cutting It and, most recently, Monroe, stars in the Orcadian jewellery brand’s latest marketing campaign, which was rolled out online at www.ortak.co.uk in September. The campaign…
Read More » -
Aug- 2011 -26 August
Houlden Group welcomes independent jewellers
The Houlden Group has announced that it is embracing the diversity of the jewellery trade by revising its membership criteria to ensure that smaller, quality, independent operators can benefit from its services if they join the group.
Read More » -
Jul- 2011 -25 July
Management restructuring at Brown & Newirth
British commitment ring manufacturer Brown & Newirth has announced a restructuring of its senior management team.
Read More » -
21 July
Clogau Gold shortlisted for travel retail awards
Welsh jewellery brand Clogau Gold has been shortlisted in two categories of the 27th Frontier Awards – billed as “The Oscars of the travel retail industry."
Read More » -
Jun- 2011 -30 JuneUncategorized
So Jewellery appoints new sales agent for South East England
So Jewellery has announced the appointment of its first sales agent, Faye Miller, to look after existing and prospective customers in the south-east of England.
Read More » -
May- 2011 -20 May
Gary Williams joins Mastermelt
Gary Williams, the vice chairman of the British Jewellers’ Association and former director of Brown & Newirth,
Read More »
