Bulova is looking for a “real woman” to become the brand’s UK ambassador just in time for Christmas 2012.
Entrants are asked to submit photographs of themselves via Glamour magazine’s website, to be judged by a panel of experts. Following the judges’ votes, a shortlist of six finalists will be announced and invited to model watches in a London-based photo shoot. Readers of the magazine will then be asked to vote for their favourite before the winner is chosen.
As well as winning the ‘Face of Bulova’ competition, the victor will receive a three-day VIP trip to New York, where they’ll be photographed wearing Bulova’s latest collection.
Bulova’s UK product marketing manager Liam McAllister said: “It is an exciting campaign for all involved.”