Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2012 -17 FebruaryDesigners
So Jewellery ring wins recognition at awards show
So Jewellery's 'Snow White' ring has won a Highly Commended accolade in the Premium/Luxury category of the Gift of the Year 2012 Awards, run by the Giftware Association.
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2 FebruaryTrade Organisations
Spring Fair launch for the BJA 125th anniversary awards
To celebrate its 125th anniversary this year, the BJA has launched a membership awards programme to recognise the efforts and contribution that BJA members and its suppliers make to the UK jewellery industry.
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1 FebruaryDesigners
Ti Sento launches personalised charms on Facebook
Charming by Ti Sento has recently opened its online Facebook shop as "the first jewellery brand to offer its 'likers' the opportunity to buy personalised charms online via the most popular social media platform in the world."
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Jan- 2012 -3 JanuaryTrade Organisations
New logo to commemorate 125 years for the BJA
To mark the British Jewellers' Association's (BJA) 125th anniversary in 2012, a commemorative logo has been produced, designed to "reflect both the contemporary approach of the BJA's lead in key industry issues and its rich heritage."
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Nov- 2011 -21 NovemberProduct Launches
Jewellery Instore website to be launched in time for Christmas
Charles Green has announced the forthcoming launch of its new Jewellery Instore website, which will allow retailers to upload their own company logo and set their own individual mark-up so that they can show Charles Green's products to their customers as though it were their own website.
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16 NovemberProduct Launches
Chamilia shows support for the Royal British Legion
Personalised jewellery brand Chamilia has announced a new partnership with the Royal British Legion, which will see 10 per cent of its net sales of the blooming poppy bead being donated to the charity.
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Oct- 2011 -28 OctoberUncategorized
The Letลกeng Star sold for ยฃ10.2 million
Gem Diamonds has announced the sale of the world’s 14th largest white diamond on record. Sold into a profit sharing arrangement, the 550 carat, type lla, D colour rough diamond was recovered at the company’s Letลกeng mine on 19 August 2011. Known as the Letลกeng Star, it is the fourth…
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18 OctoberUncategorized
Aurum Holdings launches Watches of Switzerland website
UK luxury jeweller Aurum Holdings has announced the launch of a transactional website for Watches of Switzerland. The website, which showcases brands available in-store, has been designed to give customers a “world class shopping experience to complement the in-store experience.” It currently allows customers to purchase around 50 per cent…
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11 OctoberUncategorized
Chamilia launches charity partnership with Breast Cancer Care
Chamilia has recently announced its partnership with Breast Cancer Care UK. The personalised jewellery brand is launching the partnership with a ribbon bead, featuring a pale pink crystal, to highlight breast cancer awareness. Breast Cancer Care’s corporate partnerships manager Charlotte Young said: “We are delighted that Chamilia are selling this…
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10 OctoberUncategorized
New recruits join So Jewellery sales team
So Jewellery has announced the appointment of three new agents to look after existing and prospective customers in the north east of England, north west of England and Republic of Ireland. Heather Wilson, Brian Barlow and Kieran Scully have recently joined So Jewellery, and will be working with a broad…
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