Domino teaches retailers the tricks to selling platinum

Held at Domino’s Birmingham headquarters in association with the Platinum Guild International (PGI) on 18 October, attendees were treated to a tour around the high-tech facility, which included a demonstration of the casting process, before hearing a presentation on profiting from platinum by PGI’s specialist trainer.

Attendees found the day to be an eye-opening experience, and Wendy Foote, director of Topsham Jewellers, Devon, said: “It changed my whole outlook on platinum and I now realise that we can offer it as a first rather than a last option.

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