Domino hails successful new Basel stand

An eye-catching new stand in a more prominent position within Hall of Visions was ‘extremely well received’ and ‘a magnet for buyers’, according to the firm.

Domino said there was strong interest in designs from its new Diamond Ring Mounts (DRM) collection which will launch officially in June this year.

“This was an excellent show for us,” said sales and marketing director, Andrew Sollitt. “During the past year our European Sales Manager, Laurent Nicollier has made many useful contacts in his native France and in Northern Europe and we were delighted to welcome many of his retailers, as well as a number of our existing British customers to the stand.

“However one of the really great things about Basel is the variety of jewellers it attracts from all over the world and we enjoyed meeting potential new stockists from as far afield as Israel and Lebanon.

“There was genuine interest, frequently backed by firm orders, in our ranges of fashionable, British-designed and British-made jewellery. There is no doubt that the Domino brand and its ‘Made in the UK’ label, are establishing a rapidly growing cache in the European market,” he added.