Turquoise holds a unique place in the jewellery industry, prized for its vivid colour and cultural significance. Popular in both fine and fashion jewellery, this gemstone appeals to designers and retailers seeking to offer distinctive, nature-inspired collections. Jewellery Focus covers the role of turquoise across the supply chain, including sourcing challenges, ethical considerations, design trends, and consumer demand. We also report on how independent jewellers and major brands are incorporating turquoise into contemporary and heritage pieces to capture market interest.