Beaverbrooks opens its first Swarovski boutique
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Jewellers chain Beaverbrooks has unveiled its first Swarovski boutique in Belfast.
The new store forms part of the multiple’s strategy to “enhance customer experiences in store”.
The boutique, which has the appearance of a concession in part of the Beaverbrooks shop, has its own entrance and extensive collection of crystal jewellery.
A further 200 Swarovski lines have been added to the retailer’s website, which will enable customers from all over the UK to access the Beaverbrooks-stocked lines.
Anna Blackburn, CEO of Beaverbrooks, said: “We’re proud to have opened our first Swarovski boutique. It’s been a great opportunity to work closely with Swarovski to create a unique experience for our customers as well as offering an exciting line of crystal jewellery which is accessible both in the boutique and online.”
Swarovski managing director, Hayley Quinn, added: “We are always thrilled when we get the opportunity to expand and expose our brand to a new set of customers. With the collection in-store we feel that there is something for everyone.”
