Retail sales volumes grew solidly in the year to July, rebounding from a disappointing performance a month earlier, according to the latest Monthly Distributive Trades Survey from the Confederation of British Industry (CBI).
Retailers expect sales volumes to grow at an even stronger pace next month and stocks in relation to expected demand rose, most likely in anticipation of this stronger sales growth, the report found.
Barry Williams, chair of the CBI Distributive Trades Survey Panel (and Asda SVP and chief merchandising officer for food), said: “As the temperature began to rise, it seems so did sales volumes. Almost all sectors saw growth, with grocers and clothing stores telling us they performed particularly well as people bought barbeque supplies and summer outfits.
“Retailers expect an even faster rise in sales volumes next month, and are stocking up in anticipation of growing demand.”
Key findings from the report:
- 46% of retailers said sales volumes rose in the three months to July, while 25% said they fell, giving a balance of +21%, beating expectations (+17%)
- 51% said they expect sales volumes to grow next month, while 15% expect them to decrease, giving a balance of +36%
- Sales volumes grew in the grocers sector (+33%), clothing (+45%), specialised food & drink (+24%), footwear & leather (+74%), furniture & carpets (+51%) and hardware and DIY (+20%). Whereas chemists’ sales volumes declined (-50%), and non-specialised (department stores) were broadly flat (+2%)
- The volume of internet sales also grew strongly (+37%), broadly in line with expectations (+40%), but below the long-run average (+51%)
- Retailers increased their stocks in relation to expected demand (+32%), now at the highest level since November 1984 (+33%).