Danish charm bead jewellery brand Trollbeads has announced the first of an annual global celebration named ‘Trollbeads Day’.
The celebration will take place on Friday, August 1, 2014 and will involve retailers from across the UK.
A statement from Trollbeads said: “A celebration of Trollbeads stories from fans all over the world, Trollbeads is an opportunity for retailers to stage their own events, tempting fans in store this summer with the announcement of a special limited edition silver Trollbeads Day bead to mark the occasion.”
Trollbeads is keeping details of the bead tightly under wraps until it the unveiling on August 1 and fans are being asked to submit their ideas on what they think the design should be. There will be just 2,000 available in the UK.
Stores must make a minimum purchase of 10 special limited edition Trollbeads Day beads to take part in the celebrations. For every 10 Trollbeads purchased they will receive one free.
There are also Trollbeads Day posters, goodie bags and a Trollbeads Day box with designer gifts available too. The brand is also encouraging retailers to take pictures of their in-store events and send them into firstname.lastname@example.org for a chance to win a visit to Copenhagen and meet the Trollbeads team.